Constructivism was a design movement prevalent in the 1920's in Russia. Two of its most celebrated proponents were Alexander Rodchenko and his wife Vavara Stepnova. The movement was based upon a socialist-based ideology which looked at design as a way to construct a new culture and society for the benefit of the masses. Constructivism used advertising and commodities as mediums to promote benefits of the new socialistic and eventual communist government positions and programs. As such, most designs created by Rodchenko were advertisements for government-owned and or sanctioned products and services.
While most design projects centered around Constructivism usually stress the FORMAL qualities of the approach to designing a message – bold sans-serif type, the prevalent use of red and black, photography and photomontage, arrows and graphic directionals, asymmetrical and dynamic symmetrical layouts – we will be just as concerned with its emphasis on MESSAGE construction, compositional hierarchy and strong visual syntax.
This project will be a package design for your previous object poster and process poster “object.”
You will design a package, from a Constructivist point-of-view, to house and promote the object as a commodity product.
Note that a package not only protects your product, but promotes it as well. It is essentially a sophisticated 3D advertisement, which is meant to be seen, picked-up, scrutinized, purchased, taken home, used as instructions, then discarded. As a message, your package should address its sender, its function, benefit, and effectiveness, and its audience.
You will design a package, from a Constructivist point-of-view, to house and promote the object as a commodity product.
Note that a package not only protects your product, but promotes it as well. It is essentially a sophisticated 3D advertisement, which is meant to be seen, picked-up, scrutinized, purchased, taken home, used as instructions, then discarded. As a message, your package should address its sender, its function, benefit, and effectiveness, and its audience.
Your package design must include the following elements/content:
• A Dominant Image (Photomontage)
• Graphic Elements/Devices
• Graphic Elements/Devices
• Branding
• A Title
• Product Features
• Implied Benefits
• Contents
• Instructions (if necessary)
Project Schedule
Product Research/Determination Due Thursday, October 27th Post on Blog
- Rodchenko Package Syntax Exercise
- Review in-store Research &
Preliminary Design Brief
Preliminary Design Brief
- Finalized Design Brief, Competitor‘s Packaging
Comparison Board & Concept Image Board
due by end of class
Comparison Board & Concept Image Board
due by end of class
Package Concepts Due Tuesday, November 1st Post on Blog
- Laser proof posted on crit wall
- Critique / Work in Class
Package Rough Due Thursday, November 3rd Post on Blog
- Laser proof comp display in Class
- Critique / Work in Class
Package Comp Due Tuesday, November 8th Post on Blog
- Must include:
Brand (Sender), Tile (Product Name),
Features / Benefits, Contents, Ingredients,
Instructions, Other
Brand (Sender), Tile (Product Name),
Features / Benefits, Contents, Ingredients,
Instructions, Other
- Critique / Work in Class
Revised Package Comp Due Thursday, November 10th Post on Blog
- 3D Package Simulation / Flat Layout
- Critique / Work in Class
Finished Package Due Tuesday, November 15th Post on Blog
- 3D Package Simulation / Flat Layout
- Final Critique
