Visual Logic Exercise

“As you become literate in your discipline's language or the development of your own language, you are freed up to play with the language's logic. So a musician may play with the harmonic scale in music… a writer may play with grammatical practices from language, and with how the meaning and usage of words has changed. Suspend control of meaning and concentrate on the language's pattern, and that kind of play generates (creative) momentum. Relinquishing a correspondence of cause and effect, or where the process will lead (intention), and unburden the play with language from solving a problem (purpose), and you generate further (creative) momentum. In other words, work with the language itself, not with what the language necessarily represents.”                                – Kyna Leski, The Storm of Creativity

“I agree with the Bauhaus masters that form is the essential building block of design, although I do not subscribe to any absolute interpretation beyond direct sensation. From this sensation trickles emotion and language, and from language flows narrative and meaning, which then flood into identity, society, and the political, commercial, and the environmental world. But it all must start with form.”       

                                – Martin Venezky, …it is beautiful… then gone, Appetite Engineers 

www.appetiteengineers.com

https://www.behance.net/appetiteengineers

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Formal / Semantic Relationship In-Class / Take H0meExercise

"Intelligent play with visual language carries more than what you intend,

creating a momentum of ideas

Select 8 to 12 of the 19 images posted below based upon their formal characteristics.
Visually organize them on an 8 x 10 (10 x 8) composition using a 2 inch modular grid.
Use the grid to create structure and establish hierarchy. Use may also manifest the grid visually if desired. Deconstruct, size , crop, arrange, juxtapose and/or position the visual elements (images) with some SENSATION OF VISUAL LOGIC, taking advantage of the formal relationships between the elements to perhaps in the end express a semantic message.

• Hint: Use Framing, Layers, & Transparency to generate Signification between Elements
• Post the composition on your blog for the 9/17 class.
• Be sure to BRING your working design file to class.