Visual Logic
Letting the logic of image prescribe the semiotics and form of message.
USA Stamps
In this current US political atmosphere — before and after the recent election — the country as a whole seems distinctly DIVIDED. This is a conundrum, as foundation upon the which the country was founded and even calls itself is UNITED.
Your assignment to create a set of three US postage stamps around the theme of UNITED — as in United States of America — with emphasis on USA.
The first stamp ‘U’ will include the word UNITED.
The second stamp ‘S’ will include the word STATES.
The third stamp ‘A’ will include the word AMERICA.
Designs of the individual stamps (U, S, A) need to stand on their own, while the stamps series (USA) as a whole is the utmost objective.
The stamp domination will be First Class / Forever.
A minimum of three images will need to be utilized in the design of each stamp, nine for the series.
The final design solution needs to have a large enough resolution to be printed and presented as a series on an 11x17 sheet.
The design methodology for the project is Visual Logic approach. This means visual research is of utmost importance, as the final solution — concept and message — will evolve out of the images that you choose to explore, deconstruct, reconstruct, juxtapose and configure.
Preconceived concepts should be avoided. The process itself directs the final solution. Enjoy the design project. Look at it as a journey and experience of design enlightenment.
Project Schedule
Project Launch Thursday, November 17th
Brief, Research, Tight Roughs Tuesday, November 22nd
- Due on Blog / Work in Class
Thanksgiving Thursday, November 24th
- No Class
Tight Comp Tuesday, November 29th
- Due on Blog / Work in Class
Final Stamps Thursday, December 1st
- Printed / Due on Blog
